Case Study: X-Rival Fitness Website Overhaul

When X-Rival Fitness approached MAV, their online presence was held back by critical technical issues, outdated SEO practices, and a low domain authority score. Our team executed a complete website rebuild and optimization strategy that delivered measurable, lasting results.

The Challenges

• 900+ broken links and indexing errors impacting user experience and search rankings

• Poor on-page SEO, missing metadata, and keyword misalignment

• Low domain authority (DA 9), limiting visibility against competitors

• Inconsistent internal linking and slow site performance

Our Solution

• Full Website Redesign – Modernized the UI/UX for improved navigation, mobile responsiveness, and brand alignment

• Technical SEO Audit & Fixes – Resolved 900+ broken links, improved site architecture, and corrected indexing issues

• On-Page Optimization – Optimized all titles, meta descriptions, headers, and alt tags with target keywords

• Authority Growth – Implemented a backlink acquisition strategy that raised DA from 9 to 20 within months

• Performance Optimization – Reduced load times and improved Core Web Vitals to meet Google’s performance standards

The Results

• +122% Organic Traffic within the first 90 days post-launch

• Domain Authority improved from 9 → 20

• Zero Broken Links after full crawl cleanup

• Higher Keyword Rankings across primary product categories

• Stronger conversion funnel with improved user flow

Conclusion: This transformation positioned X-Rival Fitness as a credible, high-performing e-commerce brand in the fitness equipment space, enabling them to compete at the national level.